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5 Steps To Become Expert in Your Career Field

But how do you go about becoming the expert? Here are five simple steps to get your started:

Step 1. Work out what your area of expertise is

A lot of people feel uncomfortable with the idea of calling themselves an expert, but if you have an area of expertise that you can use to help others, it makes sense to tell people about it.
You may have done training in a particular area, you may hold qualifications, or perhaps you have years of experience?
Spend some time thinking about what your specialist subject is. Try and pinpoint as niche an area as possible. For example, if you’re a relationship coach, think about the area you specialise in – can you position yourself as a relationship coach who specialises in divorce? Getting really specific will help you to position yourself as the expert who knows everything about that particular niche.

Step2. Create amazing content

Once you’ve got your area of expertise nailed, you need to demonstrate you know your stuff. One way to do this is by creating high-quality content like blog posts, newsletters, videos and podcasts. Use these as opportunities to really show off your knowledge. Don’t be scared of giving away some content for free – it’ll be worth it.
Remember, the key with creating content is to provide high value to your potential customers, and to do it consistently.
Pick a few sub-topics relating to your main area of expertise, and use them as the basis for your blog posts, newsletters, and other content.

Step 3. Write guest articles and posts

As well as creating your own content, it pays to provide content for others. Writing guest blog posts or articles will help you to reach new audiences, and will enable you to share what you do with people outside of your usual networks.
A former client of mine wrote a blog for the Metro, which was shared 3,500 times. This lead to coverage in several other publications, which enabled her to triple her newsletter subscribers and vastly increase her social media followers.
Research the blogs and publications in your niche that accept guest articles and look for their contributor guidelines. Some publications will want you to pitch them with a proposed idea for an article, while others will want to see the full article. Check with the publication to find out which kind of approach they prefer.
You can get extra mileage out of any blog posts you write by re-posting them on LinkedIn, which now has a popular publishing platform. Your connections on LinkedIn will be notified when you’ve published a post, and your writing will be available to a potential audience of 330 million users.

Step 4. Speak on the radio

With so many local radio stations, online radio shows and podcasts, there’s a lot of scope for showing off your expertise on air. Again, it’s another way to get in front of a new audience, and with local BBC radio, or a well-known podcast, it also gives you that kudos factor.
Research radio shows and podcasts that feature experts – for example, many local radio stations will host weekly panel discussions where they invite local business owners on to talk about a particular subject.
Get in touch with the radio producer for a specific show and offer yourself as a talking head, or suggest being interviewed on your specialist subject. If you’re not sure who to get in touch with, you can always call up the radio station’s main switchboard and ask.
If you’re nervous about speaking on air there are people who offer media training, but the best way to prepare is to record yourself talking on your phone or computer and listen back to it. You’ll be able to pick up on things like whether you tend to talk too quickly, or if there are certain words that you stumble over. The more you practice the easier it becomes.

Step 5. Be featured as an expert in the press

When you appear in the press you gain instant credibility, because you’re being written about by a trusted third party (the journalist) in a publication that the readers know, like and trust. So you get to benefit from the relationship the publication has already built up with its readers.
Contact the newspapers and magazines that your ideal clients are likely to be reading and offer yourself as an expert.
It’s a good idea to put together a media kit that journalists can download from your website, which is a document containing all of your credentials like your qualifications, experience and any awards, so that they can see why they should be quoting you.
After you’ve been featured in the press, make sure you include links to the articles on your website so that people viewing your site can easily see where you’ve been featured.

Ask khabza

Steps To Become the person you want to be in life is in your hands, Business, Education Money, Career

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