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13 Steps To Become a Cupcake Business from Home

You see, everybody loves cupcakes; my humble self included. Why? The reason is because they are portable, they taste great and come in different shapes, sizes and flavor. Sometimes, I like to think of cupcakes as a work of art because of the different designs and impressions that can be created with a cupcake.
Well, the above are personal sentiments people share about cupcakes but the information that matter to you as entrepreneur is this: “Cupcakes are in great demand daily.” Cupcakes are used for different occasions (such as Christmas, Valentine’s Day, Easter, Thanksgiving Day, Halloween, etc), weddings, baby showers, anniversaries, birthdays, children’s parties and may be served as dessert at home.
Have you ever thought about starting your own cupcake business and turning your passion for baking cakes into a money making venture? Then hop in here. Let’s teach you how.

Starting a Cupcake Business from Home – Sample Business Plan Template

1. Perfect your cake making skills
The first thing to do is to learn how to bake or if you already know how to bake, then you should perfect your baking skills. You can register for cake making classes or workshops with well known bakers around you. You can also learn through the internet or by reading books on how to make cupcakes but it is advisable that you register for practical training as this would help you learn and perfect your skills faster.
2. Learn how to decorate cupcakes
The Centre point and beauty of cupcake making is in the decorations. The decorations are what make cupcakes look so yummy and attractive. To be successful in your cupcakes making business, you have to know how to decorate. You must also be creative and versatile with your decorations.
You are most likely going to learn how to decorate when you register for cake baking classes but if you are not, then you should also register for decorating classes. You should also surf the internet regularly to learn new trending and interesting designs.
3. Develop your recipe
Cupcakes have to look great and taste great to attract customers. If your cupcakes taste great, then there’s a huge probability that a customer would return and even bring along more friends and recommend you to others. So strive to develop a unique recipe that your customers would love.
You may also consider making unique combinations and varieties like a strawberry cupcake with vanilla frosting. When you start out, you can keep trying out different flavors until you are able to figure out the bestsellers and then focus on them.
4. Choose a creative cupcake business name
What will you call your cupcake making business? Well, that’s left for you to decide. However, whatever name you choose, you should make sure it’s catchy, memorable and brand-able. You can scout the internet for creative cupcake business name ideas.
5. Carve a niche for yourself
Now that you have to determine what kind of cupcakes you want to be making and who your target customers would be. Would you like to focus on making cakes for parties like children’s parties or do you want to bake cakes for supply to restaurants and supermarkets who would then resell them to their customers? It is important to decide your business strategy before you start.
6. Check out your competitors
Of course, you are not the pioneer of cupcake making business. There were others before you.But how do you beat them? How do you make your business stand out from theirs and possibly woo some of their customers to your side?
Well, the only way you can do this by conducting feasibility research, studying your competitors and doing a SWOT analysis on them. Buy some of their cupcakes and have a taste. What makes it better than yours? What is missing in your own recipe? This would help you develop your own cakes into a much better version of theirs.
However, if there is nothing distinct about their cupcake taste; then you can beat them through tactical marketing and strategic customer service delivery. You should also study their prices as a guide for you to determine your own prices too.
7. Purchase the necessary equipment
Oh, I almost forgot! You definitely won’t be baking and decorating fabulous cupcakes with your bare hands. You would need the right tools and equipment. Examples of such equipment you need include:
  • Cupcake pans
  • Oven
  • Muffin cups
  • Mixer
  • Cupcake liners
  • Cupcake display stand
  • Cupcake wrappers
  • Cupcake boxes and trays.
You must also make sure you have the necessary packaging materials to transport your cupcakes from place to place. You should also invest in boxes and bags that have your business name and contact information on them as another way of advertising your business.
8. Give out free samples
One way to create the necessary publicity for your cupcake business is to bake free samples and give them out. If a friend is throwing a party, you can bake your cakes and give them out as your own contribution to the party.
You should also make sure your cupcakes are labeled with your name and contact information on them so that when people taste them and they like them, they would know how to contact you. This is called “Product Branding.”
9. How much would you sell your cupcakes?
Another important step to take is to decide on an appropriate price for your cakes. Your cupcakes should be properly priced to bring you profit, as well as help you stay ahead of your competitors. Do not forget to consider all overhead costs, logistics and expenses when determining your prices.
10. Take your business online
In today’s business world, it is impossible to rule out the power of the internet. One way to get your business out there faster, and reach out to more customers is through the internet. You can open an online store for selling your cupcakes. You may take orders through your website and have them delivered to your customers. You may also ask your customers to write reviews on your website as a way of attracting more customers.
11. Continue to promote your business
When you have finally launched your business, do not just relax. Continue to promote and advertise your business. Take pictures of your cupcakes and put them on social networking sites like Facebook, Instagram and Twitter, as a way of attracting more customers. You should also offer special promotions from time to time like buy one, get one free and discounts.
12. Don’t forget your Cupcake business plan
Yeah, your business plan is the pilot of your business. What are your goals ? How much are you looking at generating in the next 5 months? How do you plan to outperform your competitors? How long will it take you to breakeven and how many cupcakes do you need to sell a day to cover your expenses and turn in a profit? What are your expansion plans? What is your marketing strategy?
Writing a solid business plan gives you a sense of direction so you should not forget to draft out a business plan that would contain all your goals and vision for your business. Here’s a Sample Bakery Business Plan template
13. Expand your business-: It is your duty as an entrepreneur to look for ways to grow your business. Consider expansion options like opening your own cupcakes restaurant and expanding to different areas and states.

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