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7 Steps To Become a Distillery


There are several business opportunities available to any serious minded aspiring entrepreneur who truly wants to make good money to pay his or her bills and live the kind of life that they have always dreamt of. One of the businesses that you can conveniently start in any part of the world that already has existing market is a distillery.
A distillery is a depot or place where spirit (alcohol / liquor) is produced in commercial quantity.  Although there are various brands of spirit in the market, but if you are creative with your branding and packaging, you will sure attract your own fair share of the existing market. Aside from the flavor and packaging, there is really no difference in the various brands of spirit that is available in the market.
Depending on your financial capacity, you can successfully start a distillery with moderate start – up capital. It can be challenging starting a distillery if you don’t have prior experience in this line of business but if you are hard working and you are willing to learn, you will surely find it a bit easier. The profit that you stand to get from this type of business is largely dependent on your marketing and sales strategies.
Now let us quickly consider 7 steps to follow if you want to start your own distillery from the scratch and then build it to profitability within the shortest time frame;

Starting a Distillery – Sample Business Plan Template

1. Conduct Your Feasibility Studies
One of the first steps that you take if you want to start any business is to go out there to conduct your own feasibility studies; you need to get first hand information about the business you intend starting if you truly want to make success out of the business. When conducting feasibility studies, ensure that you gather information that will help you properly analyse your strength, your weakness, your opportunities and the threat you stand to face with such business.
2. Write Your Business Plan
If you are able to effectively conduct a feasibility study, it will make it easier for you to write a good business plan. This is so because most of the facts and statistics that you would need when writing your business plan would have been gathered. Your business plan should not just be a business document that you have in place when you want to start a business, but a blue print that must guide all your business actions and inaction's. Your business plan should contain your goal, how you intend penetrating the market, your financial projections and your succession plan if indeed you want to build a business that will outlive you.
3. Register Your Business and Obtain the Necessary License and Permit
Once you are done with writing your business plan, it means that you are truly set for business and the next step that should take if you want to legalise your business is to choose a business name that you want to operate with, and then approach the secretary of your state to register the business name. The nature of the business you are about starting requires that you obtain special permits and business license before you can allow starting production. As a matter of fact, your distillery will first be inspected by relevant authority before you can be issued a license to go into production. It must meet the required health and safety standard.
4. Lease a Facility for Your Business
You would need a decent facility for your distillery; a facility big enough to fit into the picture you have in mind for your distillery. Please note that your facility will first be inspected by both health officials from the state department of food and drugs and also by officials from the fire department before you can be issued a permit and license to start operations. So, ensure that your facility is in tip top shape before initiating the process of obtaining your license and permit.
5. Hire Competent Staff
Aside from the production and administrative staff that you would need to kick start your distillery business, you would also need a competent sales team that can help you break into the already saturated spirit (alcohol, gin, champagne) market. If you don’t have an existing HR structure in place, you can contract your first recruitment to recruitment agencies.
6. Pay Attention on Your Branding and Product Packaging
No doubt coming into this type of industry as a newbie is not an easy task. You are expected to hire experts to help you with your branding and product packing if indeed you want to successfully compete with the existing giant players in the market. If you conduct a thorough feasibility study and market survey, you will be able to discover the easiest means of penetrating the market with your products.
7. Market Your Spirit
The only way you can make money from your business is to market your products or services to those who need them and are willing to pay for it. Your marketing strategy will go a long way to determine the income you will generate so ensure that you go all out to make noise about your product. There may be other spirits (gins, champagne) in the market but if you are smart, you can easily sell your own product and get people to truly crave for it. Just ensure that you have the right branding, packaging and flavor and you will struggle less to make sales.
Over and above, if you are determined and hardworking, you will sure make huge returns from your distillery business and your products can become the most preferred in and around your city or country.

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