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7 Steps To Become a Perfume / Fragrance Production Company


You don’t necessarily need to study chemistry or any related course before you can start your own perfume / fragrance line. All you need is a business mindset and the ability to manage the business. However, if you studied chemistry or any related course, it would sure be to your advantage, but if not, you would still be on the right track.
Let us quickly consider the 7 steps that can help anybody with passion for owning a perfume line start one and grow to become a brand that people will identify with.

How to Start a Perfume / Fragrance Production Company

1. Create a Comprehensive Business Plan
The first port of call for any aspiring business person is first and foremost to draft a good and workable business plan. Your business plan is the road map and blue print for your business. In case you can’t come out with one yourself, there are loads of consultants who are willing to write for a fee. All you need to do is to tell them what you want, your goal, vision and mission for the company you intend starting. Starting a perfume company requires that you work with a detailed business plan if indeed you want to effectively build the company and walk your way into the heart of your target market.
2. Register Your Company
You are expected to register your company, because you would be dealing with loads of wholesalers and vendors alike. One thing that endears customers to Perfume / Fragrance Companies is not just the uniqueness of the fragrance; it also involves the class that they represent. So ensure that you give your perfume line a name that would appeal to your target market.
3. Lease a Property
If you have enough space in your apartment, you can start your perfume company on a smaller scale there and test the market. The truth is that you may outsource the design and packaging / container of the perfume if you want. The most important thing is for you to be responsible in the mixture of different fragrance to come out with you want. So as such you can start from your house. But if you don’t have enough space in your apartment, then you contact your realtor to help you get a decent and affordable facility.
4. Generate Your Own Unique Fragrance
Your selling point in this line of business is the uniqueness of your scent because people like wearing perfumes that smells fine and not common. You can try out many options and take it out to get the random view of people before coming to a conclusion about the scent to stick with. The truth is that you might go all the way to mix your fragrance oil and come out with a scent that you and people out there may love.
So, make sure you carry different people along before you conclude on your signature scent. Here is a secret that might help you; when experimenting for your signature scent, you could take all the sample of perfumes that have done well in the market, and try and generate a smell that is similar or has a blend of all or some of them.
5. Be Creative with Your Packaging
You must have noticed that perfume companies spend a lot when it comes to designing and producing the packaging for their perfumes. From the outer pack, to the bottle or can as the case may be, is all produced in detail to attract the attention of potential customers. So endeavor to come out with a packing that is trendy, lovely and can attract anyone that sees your product for the first time.
6. Be Deliberate With Your Brand
You don’t have any option other than to be deliberate in creating your brand and selling it to the public. The irony in this line of business is branding doesn’t have to do with how fine your perfume scent is, but also how appealing your brand is. So you must do all it takes to sell your brand to the general public. You might also use existing brand to sell yours; by entering an agreement with any celebrity who is well accepted to help you endorse your brand. Although it might cost you much, but the truth is that once your brand is accepted by the general public, then you are set to do big time business and make lot of profits.
7. Invest in Marketing and Sales
Breaking into the main market stream for a new perfume line might not be as easy as it sounds, but if you are innovative with your marketing approach, you would definitely cut your own market share within a short period of time. The fact that you are new means that you need to be willing to do all it takes to be accepted. You would also need to produce samples with your detailed contact (a smaller version of your perfume) and distribute to perfume distributors for free.
The truth is that if the scent of your perfume is good and unique, then those that have tested it would be the ones advertising it for you to their family and friends. You can also enter the market with promos and road shows et al. The success of your perfume company would be determined by the marketing approach you adopt.
There are no limits to the level of success you can achieve with your perfume / fragrance line if you keep up with your quality and you continue with aggressive marketing approach. No doubt, if you review the 7 steps discussed above and you work hard and smart, then you are likely going to build a world class perfume brand in no time at all

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