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Pay-Per-Click (PPC): 7 Step by Step Guide


In my last post, PPC 101: Pay-Per-Click basics, I described PPC as a form of marketing advertisers could use to bring targeted audiences to their sites. 

This guide will detail the steps you would take to actually create a PPC ad campaign.
  1. Go to Google Adwords and create an account if you don’t already have one. You may use other search engines, but if you’re new to this, I suggest starting with the most popular, Google Adwords.
  2. Perform research on keywords for your site.
  3. Create a keyword list that you want to display your ad upon being searched.
  4. Choose how much you’re willing to pay per click. This is known as your bid amount.
  5. Choose or create a landing page for your ads. This is where you want your targeted audience to show up. If possible, it should be a page developed specifically for your campaign and usually not your home page.
  6. Write your ads. Stick with text ads for now; for each ad, you will need a headline (max 50 characters), a description (max 200 characters), and the URL for your landing page.
  7. Activate your Google Adwords campaign!

Those are the steps to create your PPC campaign, but you are not done! Just like any ad campaign, you need to monitor your performance closely. If this is your first dive into an online ad, you’ll find that you probably need some fine-tuning almost immediately. Luckily, unlike traditional ads, you can be as agile as you want. To be candid, you can almost chalk up your first campaign as a learning experience, and if you somehow make a few dollars in the process, then that’s a bonus.

A final tip: the parts that advertisers should evaluate (and continuously re-evaluate) are steps 2 and 3. Getting the keywords right is an art and a science. Even if you eventually get your keyword list to what you think is perfect, it’s probably time to look again.

Often times, especially for people who have been blogging for a while, we make assumptions that everyone knows what we’re talking about. The reality is even the most commonly used terms become black holes for some new folks. Today, let’s review one of the big ones: affiliate marketing.

Affiliate marketing is just a fancy phrase for producing results for a seller and getting paid for it. In some cases, you could look at it like selling a product for a company without having the need to carry inventory or fulfil an order. Not a bad concept!

Here’s one of the ways it could work, in a nutshell:

  1. Visitor arrives at your site
  2. Visitor clicks on a banner ad on your site, and it leads him to your partner’s site
  3. Visitor purchases a product from your partner
  4. Your partner pays you

Seems like a simple model, right? Well here’s the best part, in many cases, the visitor doesn’t even have to buy anything! Although Pay Per Sale is ubiquitous, there are other ways affiliate marketing could work. I’ll describe them in detail in my next post.

One last thing, even though the concept has created many affiliate millionaires, it’s actually not all that easy, and success won’t come overnight. The part that people don’t realise is that it requires a lot of work to get visitors to your site. There are many resources, especially online resources, that can help you meet your goal. The key really involves combining other people’s lessons learned with a lot of your own trial and error.

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