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Effectiveness of Social Media in Business Promotion


You can get aware better about the effectiveness of social media in promotion of business only if you have enough or basic understanding of what is social media. You may use different accounts on the internet including Facebook, Yahoo, Hotmail etc. FaceBook is a viral social networking site that is being used around the world in 70 languages. Social media can include:

  • Social blogs
  • Weblogs
  • Internet forums
  • Microblogging
  • Pictures
  • Wikis
  • Videos
  • Social bookmarking
Social media offers an interactive platform for its customers to buy products. It provides them with a convenient and protected way to access services as well as to communicate online. It is a remarkable and excellent tool to promote business as the seller can online show products and consumer can see it before buying it. It is very advantageous for customers as they can see feedback from other purchasers before they decide whether to buy or not.

Social media is providing numbers of benefits to its users all over the world. Some figures responsible for social media usage are:

  • 11% of people spent most of their time online in the US. They are paying almost the whole day in social networking accounts.
  • In the US, 234 million people are using mobile devices connected to the World Wide Web. Their age range starts at 13 years old.
  • Average of tweets on Twitter has become 40 million tweets per day, in December 2009. It is estimated that 2 to 3 people are signing up for an account every second.

Social media is very demanding nowadays, and people prefer to use social networking. As a business owner, with potential benefits of social media, you can not ignore it anyway. Using social media provide you with a chance to do not venture out to other places to look for target customers. This is because your target customers are already at social media sites. Advertising tools available on social media are the best suit to promote your business.

Social media increases the chances of checking available products and services without visiting the whole page as it has become active and less time taking channel for marketing products and services.

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